Alex Box: A Fusion of Idealism, Abstraction & Today’s Fashion


As both a perfectionist and expressionist combined, Alex Box takes makeup art to unreal levels of beauty. She uses a style that reawakens the softness and idealism of the Pre-Raphaelite painters, while integrating abstract qualities to create mesmerizing surreal looks. Through this amazing combination of modern and classic art, Alex’s work offers a magical picture of fashion.


Alex’s editorial work has been featured in numerous publications, including Vogue, Stylist and Numero. Her artistry has also graced the faces of A-list celebs such as Lady Gaga, Karlie Kloss, Kate Moss, Sienna Miller and Courtney Love. Her illustrious resume also includes working as the makeup director for various international fashion shows, developing iconic looks for runway collections by Gareth Pugh, Karl Lagerfeld, Alexander McQueen, Vivienne Westwood and Chanel.


Alex’s work is loved by the industry for her unique surreal style. Channelling many forms of inspiration in her work, she blends art, science and the supernatural to produce spellbinding results. This creative combination of themes is shown flawlessly in her work for #isseymiyake. Here, she applies shards of reflective neon paper, which flicker with a gorgeous champagne color against the model’s crystal clean face. This genius intertwining of science and beauty is a testament to Alex’s imagination for makeup.


Another impressive facet of Alex’s career is her continual drive for progress, as she seamlessly blurs the boundaries of fashion, art and technology. An amazing example is her Painting Installation, a photo from her series of performances and printed work around live light painting and projected performances to music. In this particular shot, an ethereal-looking model is covered in dynamic whips of multi-colored paint in combination with projected strokes of color. The viewer is left in awe, impressed by both the eloquence of the artistry and the strangeness of beauty.